Association is a Scottish graphic design agency specialising in branding, packaging, print and web. Founded by award-winning designer Michael O’Shea.
The SPL is one of Scotland’s great cultural resources and one of the world’s few libraries dedicated solely to poetry. A flexible identity was created for the Library to celebrate the diversity of poetry and the place it can have in everyone’s life.
Their wonderful building was also recently upgraded and a clear wayfinding system was developed to help visitors find the right poem for them.