Association is a Scottish graphic design agency specialising in branding, packaging, print and web. Founded by award-winning designer Michael O’Shea.
Lynne Forsyth is an editor and proofreader who wanted to get the attention of potential clients. A little piece of DM was created taking the form of a brochure enclosed in a business card size folder.
Using well-known sayings and idioms that relate to accuracy and detail, it describes her role and the importance of words. Headlines have the cross from the t’s and the dot from the i’s removed, referencing this attention to detail. These missing dots and dashes spell out ‘help’ in Morse code on the cover, leading into what Lynne can offer. This project was selected for inclusion in Phaidon's re-release of ‘A Smile in the Mind’.