Association is a Scottish graphic design agency specialising in branding, packaging, print and web. Founded by award-winning designer Michael O’Shea.
The Foster’s marketing department wanted to let their design and advertising teams know about research they had conducted into using sensory stimulation to improve their marketing materials.
This little guide to getting all ‘touchy-feely’ was created to reflect the cheeky sense of humour of the brand and to bring the research to life through real examples of multi-sensory activation.